Signing of the Alliance for Sustainable Schools charter with the school leadership team.
About
Execution-driven researcher & strategist
Lebanese, born and raised in Dubai
An academic researcher, an environmental leader and an entrepreneur. It started with wanting to know how things work.
The first answer was commercial: importing drinks from the United Kingdom to the UAE as a teenager, and learning what a thing is actually worth. The second was environmental: sustainability work as a TASS Ambassador and a student leader on the school Eco-Committee.
I finished high school with roughly a 92 percent average, a Certificate of Good Conduct and an IELTS of 7.0. I was elected Vice President of my year in the Student Council, hosted Principal's Day two years running, and competed in science fairs that earned recognition at school level.
The environmental work earned the DGRADE Sustainability Award. The camera work has run from the NAJAH Dubai 2024 interviews through to editing the school's official videos. And I am a graduate of One Million Prompters, the initiative launched by the Crown Prince of Dubai, where I trained in prompt engineering under the emirate's blueprint for artificial intelligence.
- Academic Average
- 92%Academic Average
- IELTS
- 7.0IELTS
- Years in the UAE
- 10+Years in the UAE
Study
International Business
City Walk, Dubai- Began
Ranked first in Dubai in the QS Arab Region University Rankings 2026, a fifth consecutive year, and twenty-first in the Arab world.
I had already run two cross-border sourcing operations before the first lecture. The degree is the formal apparatus for what I was doing by feel.
Prime came out of the United Kingdom on a scarcity spread. The NFC endpoints came out of China, quoted across several suppliers and sampled before I committed to an order. Both taught the same lesson from the wrong end: the margin does not live in the price you negotiate, it lives in landed cost, in customs, and in the paperwork nobody photographs.
International Business is where that gets studied properly. Supply chains, trade regulation across jurisdictions, and the economics of moving a thing from where it is cheap to where it is wanted. I picked it because it is the subject I was already reading about at midnight, and I intend to leave with more than the certificate.
Portfolio
Selected Works
Certificate of Commendation for contribution to Green Future, awarded 26 February 2026.
Certified in prompt engineering for AI systems by the Dubai Centre for Artificial Intelligence.
A Grade 11 literature project on the healing power of nature, built out of recycled card.
Student Council VP + Eco-Committee
2026Elected Vice President of Grade 12, having also held the office in an earlier year, and student leader on the school Eco-Committee.
Load-bearing structural build recognised at the school science fair.
Hosted the Principal's Day ceremony: scripting, speeches, and SLT coordination.
Prime Hydration Arbitrage
2023Import and resale arbitrage from the UK to the UAE: sourcing, pricing, cash flow.
On-floor interviews with students from three schools, filmed and edited in Grade 11.
Environmental Leadership
TASS Ambassador + DGRADE Award
Selected as a TASS Sustainability Ambassador and Eco-Committee Leader, signing the Alliance for Sustainable Schools charter alongside the school leadership team. Recipient of the prestigious DGRADE sustainability award.
01 / 05
Artificial Intelligence
One Million Prompters
Completed the One Million Prompters initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. Delivered by the Dubai Centre for Artificial Intelligence under the Dubai Universal Blueprint for AI, the programme trains a million people in prompt engineering for AI systems.
02 / 05
Media & Communication
NAJAH Interviews & Editing
Produced high-retention interview content at NAJAH Dubai 2024. Edited official school videos.
03 / 05
Leadership & Community
Student Council VP & Host
Elected Vice President of Grade 12, having also held the office in an earlier year. Hosted Principal's Day 2026, writing the script, delivering the speeches and working to the minute with the senior leadership team.
04 / 05
Supply Chain & Trade
Prime Hydration Arbitrage
A cross-border arbitrage position taken on acute regional scarcity. Prime had saturated United Kingdom retail while UAE distribution had not yet opened, and the spread between the two markets was the entire opportunity. I sourced by the case out of the UK, modelled landed cost per unit against freight, duty and currency, and priced to the local ceiling rather than to the source cost. The discipline was unit economics and asset velocity: capital held in stock earns nothing, so the position was sized to clear inside the scarcity window rather than to maximise margin per case.
05 / 05
Interviews
NAJAH Dubai 2024
Shot on the exhibition floor in Grade 11: students from three schools on their subjects, their teachers and what they want next. Each runs about two and a half minutes.
Al Rashid Al Saleh Private School
On the difference between the scientific and general streams, and choosing between them.
Al Ain British Academy
A group interview with senior students at the United Kingdom pavilion.
Pakistan Education Academy
On university guidance, teacher support and planning a path independently.
Biodiversity
Things that grow
The green part of the record. Committees, charters and a garden that started as a novel, in a city built on sand.
- 16Student leaders on the eco committee
- 1Year as a sustainability ambassador
- 1Charter signed, school wide
Student Ambassador, one yearBiodiversity is not a poster on a wall. It is whether anything other than people can still live where you live. In a desert city that question is sharper than most places, because every tree here was a decision somebody made and then kept. The work below is the part of my record I bring up least and am gladdest to have: an eco committee that meets whether or not anyone is watching, a charter signed by the whole leadership team, and a habit of noticing what is growing. Not all of it landed. I pushed for a Ramadan drive with Bait Al Khair Society, whose Malabes programme passes donated clothes and household goods on to families who need them, because a student who gives at sixteen keeps giving. It reached the weekly newsletter and then did not go ahead.
If you have a school, a shop or a street that could hold more life than it currently does, I would like to hear about it.
Venture
NFC review endpoints, deployed at the point of sale
A closed pilot. Physical NFC endpoints are deployed across three Dubai business fronts, converting counter-side goodwill into published Google Maps reviews in a single tap.
Apply for the next deployment cohortStanding
Pilot deployments are unpaid while an eTrader licence is in process in Dubai. Commercial terms follow the licence, not the pilot.
- Google Maps services
- Websites
- Marketing
A shop's Google rating is its storefront long before anyone reaches the door. The constraint is not goodwill, it is friction: the satisfied customer is standing at the counter, and every step between that moment and a published review costs conversion. The pilot removes the steps. A programmed endpoint sits at the point of sale; one tap opens the business on its Maps profile with the review sheet ready. No application to install, no code to frame, nothing typed. Three fronts are live and instrumented, and the programme runs as a closed cohort while deployment data is gathered.
Tap, not type
A programmed NFC card sits at the counter. One tap opens the store's Google Maps listing on the customer's phone.
Reviews where they happen
Ratings are captured at the counter, at the moment of satisfaction, instead of hours later when the intent is gone.
Visibility that compounds
More recent, more frequent reviews lift local ranking, and local ranking is what decides who walks in tomorrow.
Built for the whole city
Cards are stocked and ready to programme, so a cafe, a salon or a showroom can be live the same day.
Provenance
The endpoints were sourced through Alibaba. Several suppliers were quoted and compared on unit cost, minimum order and lead time, and samples were ordered before any commitment. The hardware was in hand and programmed before a single tag went onto a counter.
Feed
From Instagram
School events, sustainability work and the moments in between, posted as they happen.
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